Genesee Summer Brew Returns After More Than a Decade and Kicks Off New Brand Packaging Rollout

Rochester, NY (May 7, 2026) – Genesee Summer Brew is back for a limited time, making its long-awaited return after more than a decade. First introduced in 1997, this golden lager is brewed with real New York State honey and delivers a crisp, clean and balanced taste with a touch of natural sweetness.

“Our fans show up every day and put in the work. Genesee Summer Brew captures that same spirit and shows up as a classic, easy drinking warm weather beer,” said Jaime Polisoto, Genesee brand director. “Bringing back Summer Brew isn’t just about reviving a fan favorite—it’s about honoring what our loyal drinkers have been asking for and delivering it with the same pride and quality they expect from us.”

Genesee Summer Brew is available now for a limited time, while supplies last.

The reintroduction of Summer Brew also marks the debut of updated brand packaging that will extend across the Genesee specialty and classics portfolio.

“The updated Summer Brew packaging reflects where we’re headed—modern, bold, and unmistakably Genesee—while staying true to the heritage that’s made this brewery a staple for generations,” continued Polisoto.

The modern, updated Genesee can and pack designs feature brewer’s notes and illustrations that celebrate the people and stories behind the beer. The refresh sharpens and elevates Genesee’s most recognizable elements, including the iconic “red eye” and heritage details expected to stand out on shelves.

The refreshed cans and packs are rolling out now at retail and convenience stores throughout the Northeast, with full integration expected by end of 2027.

About Genesee Brewing Company

Established in 1878, the Genesee Brewing Company is a part of FIFCO USA and is New York State’s oldest brewery. Based in Rochester, New York, the brewery makes the iconic Genesee Beer line, including Genesee Beer, Light, Cream Ale, and many seasonal favorites. For more information on the brand and to find Genny beer near you, visit geneseebeer.com